Fashion boutiques around Via Tornabuoni

Via de' Tornabuoni is the main shopping drag of Florence when it comes to high fashion.

It is anchored at the southern end by the castle-like Palazzo Ferragamo (Piazza Santa Trinita 5, tel. +39-055-356-2846 / 055-356-2813, www.ferragamo.it), a museum (and sales outlet) for the footwear company started by that world-famous cobbler to the stars of Hollywood's Golden Age. This is but one of many international fashion flagship stores on—or in the general vicinity of—this street, including:

Gucci (Via de' Tornabuoni 73–81r, tel. +39-055-264-011, www.gucci.com)
Roberto Cavalli (Via Tornabuoni 83r, tel. +39-055-239-6226, www.robertocavalli.it)
Emilio Pucci (Via de' Tornabuoni 20–22r, tel. +39-055-265-8082, www.emiliopucci.com—though you can also visit the shop in the old family palazzo at Via de' Pucci 6, tel. +39-055-283-061).

...And that's just the top names in homegrown fashion talent! Get your credit cards ready. Also nearby:

Enrico Coveri (tel. +39-055-211-263, www.coveri.com—also just across the bridge at Lungarno Guicciardini 19, tel. +39-055-264-410)

A shopping tour

Florence Fashion Walking Tour: Gucci Museum, Loretta Caponi and Santa Maria Novella

Tips & links

How long does Florence take?

Planning your day: Florence would well be worth a week, but you can still fit a lot into just a day or three.

To help you get the most out of your limited time in the Cradle of the Renaissance, here are some perfect itineraries, whether you have one, two, or three days to spend in Florence.

» Florence itineraries

Florence tours