Opaque airfares, Italy, Italy (Photo logos courtesy of Priceline and Hotwire)

How opaque fares work—"Express Deals" on Priceline and "Hot Rates" on Hotwire

"Supply and Demand" is a two-way street, and the Internet is the traffic cop that finally pointed that fact out to the travel industry.

Now, when the airline industry has an excess of supply or and lack of demand, it can sell the extra seats at a discount via opaque airfares.

Opaque airfares—Pick a price; take your chances; get savings

You know those commercials for discount clothing warehouses where they crow about their great savings on brand names, only they're not allowed to tell you the brand names?

That's opaque pricing.

Once you put an airfare search into the two booking engines that offer opaque fares—Hotwire and Priceline—it gives you all the pricing options, topped with a fare that is lower than the others, but is missing two elements: airline names, and specific departure times. (Hotwire called these "Hot Rates;" Priceline "Express Deals" or "Priceline Exclusives".)

Unlike the old Priceline bid-on-airfare/name-you-own-price model (which it quietly dropped in the fall of 2016), you do actually get to specify the actual airport.

Your dates (departure/return) and cities (where you are and where you wanna go), and they give you a price to match. You pick the price you like (hint: it's the lowest one). Only after you pay the virtual piper do you find out the name of the airline and precise times of the flights.

The trade-off? You can snag deals up to 40% off published airfares (and 75% off hotel rates).

There's nothing fishy about all this. It’s just a way for airlines to move empty seats at amounts that far undercut their published fares without admitting that they're willing to sell seats for so little.

Also, it's not as if you'll be stuck flying My Cousin Sal's Podunk Airline. They are all big names like American Airlines, Delta, Alitalia, Cathay Pacific, Air France, Lufthansa, etc.

(This opaque fares model also extends to thousands of hotels (mostly chains) around the world—including hotels in central Rome starting at $118 in high season. Which hotels? Couldn't tell you. That's what they mean by "opaque.")

 
 
Airfares links

Tips

Reid's shortcut to the best fares

All of the airfare hunting techniques mentioned on this site have merit, but, honestly, if I had to narrow it down to two crucial places to check, they would be:

1) The aggregator Momondo
2) The consolidator AutoEurope

Nine times out of ten, I end up booking my plane tickets to Europe through one of those methods.

Useful Italian phrases

Useful Italian for air travel

English (inglese) Italian  (italiano)   Pro-nun-cee-YAY-shun
Where is... Dov'é doh-VAY
the airport l'aeroporto LAHW-ro-port-oh
the airplane l'aereo LAIR-reh-oh
terminal terminal TEAR-me-nahl
flight volo VOH-lo
gate uscita d'imbarco oo-SHEE-tah deem-BARK-oh
to the right à destra ah DEH-strah
to the left à sinistra ah see-NEEST-trah
straight ahead avanti [or] diritto ah-VAHN-tee [or] dee-REE-toh
keep going straight sempre diritto SEM-pray dee-REE-toh
departures partenze par-TEN-zay
arrivals arrivi ah-REE-vee
delayed in ritardo een ree-TAR-doh
on time in orario een oh-RAH-ree-yo
early in avanti een ah-VAHN-tee
boarding imbarco eem-BARK-o
connecting flight la coincidenza la ko-een-chee-DEN-za
check-in accettazione ah-chet-ta-zee-YO-nee
immigration controllo passaporti cone-TRO-lo pah-sa-POR-tee
security check controllo di sicurezza kohn-TRO-lo dee see-kur-AY-tzah
customs dogana do-GA-na
shuttle la navetta lah na-VET-tah
boarding pass carta d'imbarco kart-ta deem-BARK-o
baggage claim ritiro bagagli ree-TEER-oh bah-GA-lyee
carry-on luggage bagaglio à mano bah-GA-lyo ah MA_no
checked luggage bagalio bah-GA-lyo

Basic phrases in Italian

English (inglese) Italian (italiano) pro-nun-see-YAY-shun
thank you grazie GRAT-tzee-yay
please per favore pair fa-VOHR-ray
yes si see
no no no
Do you speak English? Parla Inglese? PAR-la een-GLAY-zay
I don't understand Non capisco non ka-PEESK-koh
I'm sorry Mi dispiace mee dees-pee-YAT-chay
How much is it? Quanto costa? KWAN-toh COST-ah
That's too much É troppo ay TROH-po
     
Good day Buon giorno bwohn JOUR-noh
Good evening Buona sera BWOH-nah SAIR-rah
Good night Buona notte BWOH-nah NOTE-tay
Goodbye Arrivederci ah-ree-vah-DAIR-chee
Excuse me (to get attention) Scusi SKOO-zee
Excuse me (to get past someone) Permesso pair-MEH-so
     
Where is? Dov'é doh-VAY
...the bathroom il bagno eel BHAN-yoh
...train station la ferroviaria lah fair-o-vee-YAR-ree-yah
to the right à destra ah DEH-strah
to the left à sinistra ah see-NEEST-trah
straight ahead avanti [or] diritto ah-VAHN-tee [or] dee-REE-toh
information informazione in-for-ma-tzee-OH-nay

Days, months, and other calendar items in Italian

English (inglese) Italian (italiano) Pro-nun-cee-YAY-shun
When is it open? Quando é aperto? KWAN-doh ay ah-PAIR-toh
When does it close? Quando si chiude? KWAN-doh see key-YOU-day
At what time... a che ora a kay O-rah
     
Yesterday ieri ee-YAIR-ee
Today oggi OH-jee
Tomorrow domani doh-MAHN-nee
Day after tomorrow dopo domani DOH-poh doh-MAHN-nee
     
a day un giorno oon je-YOR-no
Monday Lunedí loo-nay-DEE
Tuesday Martedí mar-tay-DEE
Wednesday Mercoledí mair-coh-lay-DEE
Thursday Giovedí jo-vay-DEE
Friday Venerdí ven-nair-DEE
Saturday Sabato SAH-baa-toh
Sunday Domenica doh-MEN-nee-ka
     
Mon-Sat Feriali fair-ee-YAHL-ee
Sun & holidays Festivi feh-STEE-vee
Daily Giornaliere joor-nahl-ee-YAIR-eh
     
a month una mese oon-ah MAY-zay
January gennaio jen-NAI-yo
February febbraio feh-BRI-yo
March marzo MAR-tzoh
April aprile ah-PREEL-ay
May maggio MAH-jee-oh
June giugno JEW-nyoh
July luglio LOO-lyoh
August agosto ah-GO-sto
September settembre set-TEM-bray
October ottobre oh-TOE-bray
November novembre no-VEM-bray
December dicembre de-CHEM-bray

Numbers in Italian

English (inglese) Italian (italiano) Pro-nun-cee-YAY-shun
1 uno OO-no
2 due DOO-way
3 tre tray
4 quattro KWAH-troh
5 cinque CHEEN-kway
6 sei say
7 sette SET-tay
8 otto OH-toh
9 nove NO-vay
10 dieci dee-YAY-chee
11 undici OON-dee-chee
12 dodici DOH-dee-chee
13 tredici TRAY-dee-chee
14 quattordici kwa-TOR-dee-chee
15 quindici KWEEN-dee-chee
16 sedici SAY-dee-chee
17 diciasette dee-chee-ya-SET-tay
18 diciotto dee-CHO-toh
19 diciannove dee-chee-ya-NO-vay
20 venti VENT-tee
21* vent'uno* vent-OO-no
22* venti due* VENT-tee DOO-way
23* venti tre* VENT-tee TRAY
30 trenta TRAYN-tah
40 quaranta kwa-RAHN-tah
50 cinquanta cheen-KWAN-tah
60 sessanta say-SAHN-tah
70 settanta seh-TAHN-tah
80 ottanta oh-TAHN-tah
90 novanta no-VAHN-tah
100 cento CHEN-toh
1,000 mille MEEL-lay
5,000 cinque milla CHEEN-kway MEEL-lah
10,000 dieci milla dee-YAY-chee MEEL-lah


* You can use this formula for all Italian ten-place numbers—so 31 is trent'uno, 32 is trenta due, 33 is trenta tre, etc. Note that—like uno (one), otto (eight) also starts with a vowel—all "-8" numbers are also abbreviated (vent'otto, trent'otto, etc.).